Download the app for free and start exploring with 10 welcome Guidalia credits.
In Italy you can already walk 150 free creator itineraries, and the number grows every day. For AI audio guides to more than 300,000 places worldwide, in 13 languages, you only pay for the AI you use, with Guidalia credits.
- The app, sign-up and 10 welcome Guidalia credits
- Map, places, itineraries and guides to browse
- Free itineraries from creators and institutions, to walk and listen to
- The guide's live audio and, if the guide turns them on, subtitles in the original language
- Free mode once your credits run out: place audio guides at reduced quality
- AI audio guides to places, with full voice and quality
- Concierge, the voice assistant that suggests what to see and how to get around
- Questions during the audio guide
- Tailor-made itineraries planned with AI
1 Guidalia credit usually covers 2-3 audio guides.
- Paid itineraries from creators and institutions, from €0.99 to €9.99
- Tours with local guides, with no booking fees
- Real-time translated audio with subtitles in the translated language: €8/hour per language, for everyone in your booking
Guidalia credits and Trip Pass
Prices include VAT, in Italy. In the stores they may vary by country.
| Credits | Price |
|---|---|
| 20 credits | €3.99 |
| 50 credits | €8.99 |
| 100 credits | €16.99 |
| 200 credits | €29.99 |
| 500 credits | €69.99 |
| Duration | Price |
|---|---|
| 1 dayup to 40 Guidalia credits | €5.99 |
| 3 daysup to 75 Guidalia credits | €10.99 |
| 7 daysup to 125 Guidalia credits | €17.99 |
| 30 daysup to 230 Guidalia credits | €29.99 |
Available only in the app. When you sign up you get 10 Guidalia credits for free.
Out of credits? With Free mode you keep listening to place audio guides, with fewer features and lower-quality voice and interaction.
Frequently asked questions
Do Guidalia credits expire?
Credits from packs are valid for one year, and any unused balance carries over to the following year. Trip Pass credits expire at the end of the period.
What do I buy with a Guidalia credit?
The use of AI: audio guides, questions to the assistant, planning. Usage follows the real cost, and 1 credit usually covers 2-3 audio guides.
What happens when I run out of Guidalia credits?
The app switches to Free mode: you can still listen to place audio guides, but with fewer features and lower-quality voice and interaction. Free itineraries stay available, and so does booking guides and guided tours. Top up whenever you like by buying a Guidalia credit pack or a Trip Pass to get the full features back.
Does it work offline?
Yes for the indoor itineraries you have bought, which you can download. Outdoor audio guides and the assistant need an internet connection.
Is AI content labeled?
Yes, every piece of AI-generated content carries a label.
Download the app
10 welcome Guidalia credits, no card required.
Set your own rates and keep 82% of every booking.
No listing fees, no subscription, no minimum availability. Guidalia takes its commission only when you earn. We cover the payment costs.
Commissions and prices include VAT.
- Marketplace profile, in 13 languages
- Bookings, payments and reviews
- Extras during the tour at the same commission
For the first 50 guides who submit their application: 5% from approval until 30 June 2027, then 18%.
Example: on a €150 tour you receive €123 (€142.50 as a Founding Guide).
The Guidalia app can replace rented radio headsets.
- Live audio activation€2/hour
- Subtitles in the original language€2/hour
If no booking requires translation, you decide whether to turn on live audio and subtitles in the original language. If a visitor has booked real-time translation, live audio is needed for the translation and its cost is paid by the visitor: for you it is free.
Frequently asked questions
When do I get paid?
48 hours after the service closes, to your Stripe account, net of commission.
How much does the traveler pay?
The price you set, with no added booking fees.
How do you verify my license?
You give us the details of your tour guide license and we verify them before publishing your profile.
Can I leave whenever I want?
Yes, with no penalties. Only bookings already confirmed remain to be carried out.
Apply as a guide
A few minutes to apply, then onboarding in Guidalia for Guides.
ApplyDownload the Guidalia for Guides app:
Your itineraries, in the languages you choose.
An annual subscription to be in the marketplace, with Creator credits to generate your content. You choose which of the 13 available languages to publish in.
Annual prices, VAT included.
- 60 Creator credits
- 3 itineraries published per year
- 220 Creator credits
- 10 itineraries published per year
- 650 Creator credits
- Unlimited itineraries
Each year of your plan adds new publications: itineraries published in previous years stay online, and unused credits carry over to the following year. Publishing a new itinerary, or a new version of one from a previous year, uses one of the current year's publications.
On the content you publish for a fee (€0.99, €1.99, €2.99, €4.99 or €9.99) you receive 80% of the revenue, net of VAT and payment fees.
Launch campaign: 90% of net revenue until March 31, 2027.
- Example: itinerary sold at€4.99
- VAT (22%)- €0.90
- Store fee (15%)- €0.61
- Net revenue€3.48
- To you (80%)€2.78
- To you with the launch campaign (90%)€3.13
We pay you every month, once the balance owed to you reaches €50.
| Credits | Price |
|---|---|
| 20 credits | €3.99 |
| 50 credits | €8.99 |
| 100 credits | €16.99 |
| 200 credits | €29.99 |
| 500 credits | €69.99 |
Creator credits are used according to the real cost of the AI features you use: researching and writing texts, narration, translations. As a guide, 10 Creator credits cover about 5 stops with 1 minute of narration each in 5 languages.
Frequently asked questions
How are Creator credits used?
According to the real cost of the AI features you use in Creator Studio: each generation of texts, narrations or translations uses the credits that match what it really costs. The most demanding features, such as long narrations or narrations in several languages, use more. As a guide, 10 Creator credits cover about 5 stops with 1 minute of narration each in 5 languages.
Who sets the price of my itineraries?
You do: free, or €0.99, €1.99, €2.99, €4.99 or €9.99.
What happens if I run out of Creator credits?
You buy more when you need them, at the same prices as Guidalia credits.
What happens at renewal?
Your plan renews every year. The new year's publications are added on: for example, after a year of Premium with 10 itineraries, renewing with Basic lets you have up to 13 published. You can move to a higher plan at any time, paying only the difference for the rest of the year.
And if I don't renew?
You have 15 days to renew. After that, your itineraries are removed from the marketplace and unused Creator credits are lost. If you subscribe again, you can republish the itineraries you had online at no cost.
When do I get paid for sales?
Every month, on the 15th, once your balance reaches €50.
How are my earnings treated for tax purposes?
It depends on how you operate. In every case you receive 80% of the revenue net of VAT and payment fees (90% until March 31, 2027).
- Private individual, occasional activity: you don't need a VAT number. You receive a receipt and declare the payments as miscellaneous income in your tax return.
- Self-employed professional under the standard regime: you invoice Guidalia for the amount paid out, with 22% VAT and a 20% withholding tax, which Guidalia pays on your behalf.
- Self-employed professional under the flat-rate regime (regime forfettario): you issue an invoice without VAT and without withholding tax.
- Italian sole proprietorship or company: you issue an invoice with 22% VAT, without withholding tax.
- Business with a VAT number in another EU country: you issue an invoice without VAT, under the reverse charge mechanism.
- Resident outside Italy without an EU VAT number: you receive a receipt and declare the payments under the rules of your country.
Do I keep the rights?
Yes. You grant Guidalia only the license to publish and sell your itineraries.
Do I get an invoice?
Yes, issued by Stripe, which handles the payment as the seller.
Get started in Creator Studio
Create your first itinerary and choose your plan when you publish.
Get startedYour audio guides in your visitors' languages, with data on how they use them.
For museums, municipalities, DMOs, exhibitions and more. You publish in the languages you choose. Pay as you go, with no subscription, or choose an annual subscription with audio guide activations and Creator credits included.
Prices exclude VAT. Electronic invoicing via SDI. Also available on MePA.
- No subscription
- You only pay for activations
- 2,000 activations
- 360 Creator credits
- Extra activation €0.24
- 20,000 activations
- 1,200 Creator credits
- Extra activation €0.16
- 100,000 activations
- 3,600 Creator credits
- Extra activation €0.08
For all plans, Pay-per-use included, in blocks of 500. Creator credits are used according to the real cost of the AI features you use: researching and writing texts, narration, translations. As a guide, 10 Creator credits cover about 5 stops with 1 minute of narration each in 5 languages.
For those above 100,000 activations a year.
Guidalia Tickets and API integrations with your ticketing system, to issue access to your audio guides, are included in the prices shown, Pay-per-use too.
If you make your audio guides/itineraries available for a fee to Guidalia users, your organization receives 80% of the revenue, net of VAT and payment fees, just like creators.
Frequently asked questions
What is an activation?
A visitor who opens one of your audio guides or itineraries in the app: it counts once per person and per audio guide in a month. Tickets issued with Guidalia Tickets or via API count when issued, one per person, and whoever enters with the ticket is not counted again. With Pay-per-use each activation costs €0.50 + VAT. With subscriptions, activations beyond those included are paid at the plan's rate.
What are Creator credits for?
For generating narrations and translations in Creator Studio. As a guide, 10 Creator credits cover about 5 stops with 1 minute of narration each in 5 languages.
Who can subscribe to a plan?
Organizations only: museums, municipalities and other public bodies, DMOs, exhibitions, businesses and more.
How do I buy?
Subscriptions come with an annual contract, invoiced at the start of each year; Pay-per-use and activations beyond those included are invoiced every month. In every case with an electronic invoice from Guidalia via SDI. Public administrations can also buy on MePA.